Ctrl Alt Delete – Reboot Your Business. Reboot Your Life. Your Future Depends on It.
- Post By: Greg Crumpton
- Date:
- Category: Blog
I sat there on my favorite couch at home peering into this funky colored orange book, delighted to finally have it in my hands. Though it was a typical morning, me up early, great coffee and study time before the “real day” had begun. It was an Advanced Readers Copy (ARC) of Ctrl Alt Delete, the new, soon-to-be-released business book by one of my new favorite authors, bloggers and thinkers: Mitch Joel.
Mitch Joel was a gent who I had grown to admire over the previous few years, I was introduced to him by the Internet… Shocked right? I was on Amazon looking for some new reading material by some up and comers and I read about Mitch Joel (@MitchJoel) and took him to be a little of Seth Godin (@ThisisSethsBlog) and a little of the business owners that I know and appreciate, due to the common sense and logic displayed in the table of contents. In a word, it was relevant to me. So I bought it, yes, hardcover for me, yes I like electronically-formatted books, et al, mainly for travel, but I still enjoy paper books for my morning read.
OK, how did I come to get this ARC? One day, while reading Mitch’s post of the morning, I saw an invite that he published. It basically said, hey, if you buy Ctrl Alt Delete today, in a pre-purchase from Amazon kind of way, you will receive the ARC for your efforts. So again, I did.
Shortly before this posting by Mitch, I was fortunate enough to be able to meet him, talk a bit, and watch him work. Mitch and my friend Jeffrey Gitomer (@Gitomer), had invited me over to watch and listen to this webinar he and this “great guy from Canada” were going to be recording. I said to Gitomer, “Hmmm, great guy from Canada huh? Would it happen to be Mitch Joel?” Gitomer said, “Yes,” and I went on to explain that I followed and enjoyed Mitch’s work, so I was psyched to get to go to the Gitomer offices and see this go down.
The winter day arrived and I was able to meet Mitch and listened in as he and Jeffrey talked and discussed several topics on the webinart, both were spot on. Mitch showed his hand just a bit and discussed some of the core work within his up-coming book, Ctrl Alt Delete.
OK, back to the couch, cracking it open and zooming in on the Table of Contents page, I had a flash back to Six Pixels Table of Contents. Good, clear and succinct chapters. Digging into the prose over the next couple of mornings, I really was drawn to the One Screen World and the Embracing the Next chapters. This book is filled with real-world examples sprinkled in with a usable “road-map,” if you will, about what lies ahead. Not a pie-in-the-sky kind of way, but in the way of: Look at this point, and that point, by analyzing Mitch’s words, the road-map parts really jump out.
I highly encourage anyone that wants to be relevant in the coming age to buy and study this book. One reading is not enough, simply use it as you would a Fodor’s travel guide, it is that forth-telling.
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