Low-Dollar Minded Customers
- Post By: Greg Crumpton
- Date:
- Category: Blog
Understanding who to do work for before you begin is crucial to the success of any business. Sometimes, you encounter people and companies who don’t understand what you represent or the degree of care that you employ to take care of their company.
A customer who is always searching for the lowest dollar or the quickest Band-Aid, and not a true solution, rarely is the same customer that is willing to pay for quality.
You, as a contractor, consultant, provider, or whatever you call yourself, may try hard to strip down your offering to meet the customer’s diminished expectations, but it’s inherently difficult to change the DNA of your company to suit theirs and have everyone come out happy.
True business savviness comes from finding a customer who is best suited to benefit from your specific offerings.
When dealing with companies or people that are stuck in the low dollar-mindset, trying to move them towards your way of thinking is typically a futile effort. Often, the high standards your company represents and the qualifications that you have earned is a detriment in the eyes of people in a low-dollar minded organization. They simply see that as something that makes you more expensive.
Have you ever heard a pundit say “fire a customer who doesn’t appreciate what you do for them”? OK, but what do you do after that? It’s simple, but not easy.
Know what you do and do it well. Seek out and work for those who appreciate your contributions and those who want to perform at a level equal to or higher than the one you try to obtain. Although this may prove difficult at times, the reward of finding such a partner is worth every moment spent in search of that relationship.
If you find yourself in the constant company do-it-as-cheap-as-you-can minded customers, the onus is on you to get out and find a better customer to serve.
What are you doing today to find a better relationship of mutual satisfaction?
